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Step 1: Pick your lead gen channel of choice

Step 2: Start your email list.

Step 3: Pick your freebie, low ticket offer or CTA to get people from your lead gen channel to your email list.

Step 4: Email your list 1x a week.

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Step 1: Lead Gen Channel

What channel are you picking?

Here is an exhaustive list if you feel stuck.

Questions to consider:

• Who is your ideal client?
• Where do they hang out?
• What channel feels fun?

Once you have picked one:

• Commit to Consistency: How often will you post/network etc.
  • Examples:
    • For Instagram: I will position Instagram 4x a week and stories 5 days a week
    • For intentional networking: I will attend 4 virtual networking events a month and 1 in person.
• Research:
  • Examples:
    • For Instagram: I will find accounts that inspire me, what is working for others in my niche? in other niches? I will save posts that inspire me/I can learn from.
    • For intentional networking: I will research networking groups, Facebook groups, events etc.
• Test:
  • Examples:
    • For Instagram: I will post, get curious about what works, what doesn’t. I will consistently test content topics. I will keep going and test, test, test.
    • For intentional networking: I will attend different events, types of groups etc and I will test which ones are best fit, most enjoyable and have my most ideal people.
• Learn:
  • I will learn from what works and what doesn’t. I will take it all as learning and not get discouraged.
• Iterate
  • I will iterate and keep getting better.
  • Examples:
    • Instagram: I’ll learn the types of content and topics that perform the best and I will make all of my posts better.
    • Intentional Networking: I will figure out what type of groups, events are best etc.

The Workbook: Your Answers

1. What lead gen channel are you picking?